Andrea Rosso
CREATIVE DIRECTOR OF DIESEL LICENSES
“It's an important motorcycle that reflects the hard rock side of Diesel's DNA. 'Never Look Back' engraved with the two logos illustrates the meaning of this partnership: a timeless motorcycle distinguished by many unique elements like brushed steel and visible welds and rivets. Ducati Diavel and Diesel, three words with six letters that form a perfect number, 666, the number of motorcycles in the world made by this new partnership.”
Claudio Domenicali
DUCATI MOTOR HOLDING CEO
“ The collaboration with Diesel enabled us to explore original stylistic and technical aspects whilst staying within the Ducati brand and fully respecting its values. In this case we worked with Diesel on an already uniquely original bike like the Diavel and the result was surprising to put it mildly. The details characterizing the Diavel Diesel cannot fail to captivate connoisseurs of special bikes but also people from different walks of life, such as fashion. It’s always stimulating for us to move outside the world of motorcycling and widen our brand’s areas of interest. ”